boek van der bij

digital art generalist & creative technologist — amsterdam, the netherlands ©2025

Amsterdam-based digital art generalist with over ten years in 3D production, I now develop AI-powered creative workflows that handle the repetitive. Expert in process optimization, intelligent outsourcing, and building pipelines that multiply creative capacity.

↳ node-based system for editorial creation, automatically analysing images, and creates json promts for start-end frame video gen

services

scaling creative processes

I build the systems that let creative teams do more with less: intelligent automation, strategic outsourcing, and optimized pipelines that cut costs and compress timelines.

executing creative processes

10+ years producing AR/VR experiences, games, films, and advertising. I run complete productions using whatever tools deliver results, whether it is 2D, 3D or AI-based.

automating creative processes

Every repetitive process can be automated—including those requiring creative judgment. AI makes it possible to systematize what was once purely manual.

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ai-first case studies

Over the last months, I swapped my 3D toolkit for the ever-evolving and expanding ai-toolkit. Enabling increased speed and improved quality — while sacrificing some control. After working with different platforms, ranging from ComfyUI to Flora Fauna, I (for now) settled with Weavy.

Below you find a range of processes I developed while working for clients like Tommy Hilfiger, G-star, Lululemon, and Philips.

01
editorial generator

This automated process creates editorial-grade portrait images of digital talent. These images can be used for digital talent replacement (see below), among other things. The automation also generated short biographies for the digital talents.

Models/tools: Weavy, Claude 3.7-sonnet,
Imagine 3, Enhancor  

{

"character_pose": "The person is standing on top of a low white wall or ledge, with both feet firmly planted, looking down at the camera. Their right arm is slightly extended away from the body.",

"subject_details": "Male, young adult (20s-30s), slim athletic build, dark brown skin tone, very short closely cropped hair, no visible facial hair, no visible makeup or jewelry.",

"outfit_and_accessories": "Beige/tan suit jacket with matching wide-leg cropped pants, light cream or off-white polo shirt underneath, lavender/light purple ribbed socks, chunky cream-colored platform sneakers with thick soles.",

"vibe_and_mood": "Confident, composed, slightly serious, fashionable.",

"foreground": "The person's chunky sneakers and the edge of the white wall or ledge they're standing on are closest to the camera.",

"background": "Clear blue sky with no clouds or other elements, creating a minimalist backdrop.",

"items_blocking_character": "None visible. The full figure is unobstructed.",

"lens_type": "Wide-angle lens with some upward perspective distortion, making the figure appear elongated.",

"depth_of_field": "Everything appears to be in sharp focus, from the foreground to the background.",

"cinematics_and_style": "Minimalist fashion photography with architectural elements, emphasizing clean lines and monochromatic color scheme.",

"lighting": "Bright, direct natural sunlight coming from above, creating defined but not harsh shadows beneath the figure and on the white wall.",

"time_of_day": "Daytime with clear sky, likely mid-morning or mid-afternoon based on the blue sky and lighting angle.",

"color_tones": "Monochromatic beige/tan palette for the clothing against contrasting bright blue sky and white architectural element. Medium contrast.",

"bloom": "No visible bloom effect, the highlights appear crisp and defined rather than soft or glowing.",

"camera_tilt": "Camera appears level horizontally but angled upward toward the subject.",

"camera_angle": "Camera is positioned below the subject looking up, creating a low-angle perspective that emphasizes height.",

"camera_motion": "Static camera with no motion blur."

}

{

"character_pose": "He is sitting on the edge of a light-colored wall with legs extended forward and feet pointing toward the camera, slightly leaning back on his hands, looking downward toward the camera.",

"subject_details": "Male, appears to be in his 20s, athletic build, medium-dark skin tone, short hair, no visible facial hair, no visible makeup.",

"outfit_and_accessories": "Wearing a light beige bucket hat, a light pink short-sleeve t-shirt, beige shorts, orange-yellow socks, multicolored sneakers mainly in beige, orange, green, and blue, and a white vest draped over his shoulders with a blue cloth hanging from it.",

"vibe_and_mood": "Relaxed and casual.",

"foreground": "The soles of his sneakers are closest to the camera, showing tread details in orange and green colors.",

"background": "A plain blue sky above and a light-colored stucco wall beneath him with no other objects visible.",

"items_blocking_character": "His extended legs and feet partially block the view of his torso and face from the camera’s perspective.",

"lens_type": "Wide-angle close-up.",

"depth_of_field": "The subject is sharp while the background wall and sky are also clear, with mild depth separation.",

"cinematics_and_style": "Outdoor fashion-style shot with strong perspective distortion emphasizing footwear.",

"lighting": "Bright natural sunlight from above and slightly to the left, producing hard shadows on the wall and under the shoes.",

"time_of_day": "Daytime outdoor.",

"color_tones": "Natural warm tones with high contrast between the blue sky and light wall, and colorful accents from the clothing.",

"bloom": "Highlights are sharp with no visible blooming.",

"camera_tilt": "Camera is angled upward and slightly tilted back but mostly level horizontally.",

"camera_angle": "Camera is positioned low near the ground looking up at the subject from a steep upward angle.",

"camera_motion": "Static camera."

}

```

02
portrait generator

This automated process creates editorial-grade portrait images of digital talent. These images can be used for digital talent replacement (see below), among other things. The automation also generated short biographies for the digital talents, and focuses on creating models with realistic beauty standards. 

Models/tools: Weavy, Claude 3.7-sonnet, 
Gemini 2.5 Flash, Enhancor  

Hyejin Kim
South Korean • Seoul
175cm • 58kg

Discovered at Seoul Fashion Week while assisting a photographer. Her precise features and calm presence made her an instant favorite for minimalist campaigns. Between shows, she studies traditional hanbok design and dreams of launching her own label.

Marcus Osei
Ghanaian-British • London, UK
188cm • 82kg

Former swimmer turned runway regular. His athletic build and precise movement caught the eye of a Burberry casting director at a pool in Brixton. Now walks for brands that value authenticity over traditional beauty standards.

Hiroshi Tanaka
Japanese-Australian • Melbourne
178cm • 71kg

Anastasia Petrov
Russian • Moscow
168cm • 54kg

Zara Mensah
Ghanaian • Accra
180cm • 65kg

Lars Bergman
Swedish • Stockholm
183cm • 76kg

03
talent replacer

Replacing talents in photoshoots unlocks new possibilities for fashion brands — from localizing webshop models for different markets to reusing fit-model shoots instead of hiring expensive models or paying recurring usage fees.

This flow requires no LoRA training and works from a single input image (see portraits above) while maintaining strong character consistency. Garments remain completely untouched.

Note: Character consistency is better in images with less visible skin.

Models/tools: Weavy, gpt-5-chat,
Gemini 2.5 Flash, Enhancor

Zara Mensah Ghanaian • Accra 180cm • 65kg

Raised in Accra, discovered by a photographer documenting West African street style. Her striking presence and natural elegance have made her the face of several sustainable luxury campaigns. Advocates loudly for fair representation in fashion.

Hyejin Kim
South Korean • Seoul
175cm • 58kg

Zara Mensah
Ghanaian • Accra
180cm • 65kg

Anastasia Petro
Russian • Moscow
168cm • 54kg

Lars Bergman
Swedish • Stockholm
183cm • 76kg

Marcus Osei
Ghanaian-British • London, UK
188cm • 82kg

Hiroshi Tanaka
Japanese-Australian • Melbourne
178cm • 71kg

04
colourway & reposer

Changing garment colours used to be a manual and costly process — often resulting in identical images that looked inauthentic. This system automates recolouring and reposing, producing believable colourways instantly, even for complex patterns, based on flat-lays. The change is based on a flat-lay input. 

Models/tools: Weavy, gpt-5-chat,
Gemini 2.5 Flash, Enhancor

Source flat-lay image
A crewneck sweater with wide horizontal stripes in dark charcoal gray and off-white.

Source PDP image (Model: Marcus Osei)
A crewneck sweater with wide horizontal stripes in dark charcoal gray and off-white.

Source flat-lay image
A crewneck sweater with wide horizontal stripes in dark charcoal gray and off-white.

Replaced sweater based on reference flat-lay + pose change (Model: Marcus Osei)

Sweater B
A brown crewneck sweater decorated with soft, wavy lavender zigzag stripes across the body and sleeves.

Sweater B
A brown crewneck sweater decorated with soft, wavy lavender zigzag stripes across the body and sleeves.

Sweater A
A crewneck sweater with wide horizontal stripes in bright royal blue and white.

Sweater D
A crewneck sweater with a bold black-and-light-gray checkerboard pattern all over.

Source PDP image (Marcus Osei )
A crewneck sweater with wide horizontal stripes in dark charcoal gray and off-white.

Sweater C
A black crewneck sweater featuring a large rectangular photo print of a person in a dark coat and hat on the front.

Source PDP image (Marcus Osei )
A crewneck sweater with wide horizontal stripes in dark charcoal gray and off-white.

Sweater A
A crewneck sweater with wide horizontal stripes in bright royal blue and white.

Sweater C
A black crewneck sweater featuring a large rectangular photo print of a person in a dark coat and hat on the front.

Source PDP image (Marcus Osei )
A crewneck sweater with wide horizontal stripes in dark charcoal gray and off-white.

Sweater D
A crewneck sweater with a bold black-and-light-gray checkerboard pattern all over.

05
footwear placer

Based on existing PDP imagery, footwear editorials can be made at scale using this relatively simple flow. Guaranteeing correct lighting, accurate product depiction.

Models/tools: Weavy, Gemini 2.5 Flash, Enhancor

/ shoe variation 01

/ shoe variation 02

/ shoe variation 03

testimonials

Welnee Butterfield
NarraSoft — VP of Client Solutions

“… I cannot speak highly enough of Boek’s professionalism, dedication, and genuine commitment to our partnership. Boek has consistently provided honest and valuable feedback that has greatly benefited our team's growth and development. His sincerity and openness to collaboration are truly commendable, making him one of our favorite partners to work with.”

Esther Bisschop
Tech Leap — AI-Hub Lead

“As an Art Lead, Boek shows leadership and a commitment to innovation. He constantly seeks new solutions, often looking for ways to automate processes. He uses his technical expertise to train and manage our external production team, enhancing our offerings and successfully serving top European clients like Crocs, Versace, and Bol in 3D asset production and lens creation.

Beyond his professional skills, Boek is a fantastic guy. His energy to get things done and dedication make him a pleasure to work with. His friendly attitude, genuine interest in others, and willingness to help make him a great person to have on the team.”

Itamar Berger
Snap Inc. — Senior Manager Computer Vision Engineering

“Boek's collaboration in developing and deploying ML technology for 3D asset reconstruction has been nothing short of remarkable and critical for the projects we've been working on together. His expertise in 3D modeling and project management played a pivotal role in launching new AR and ML tools that have significantly benefited brands and advertisers.

Boek's ability to understand and apply complex technical concepts to real-world applications has not only driven business impact but also earned him the appreciation and respect of the entire team. His skills and dedication are truly invaluable.”

Adrien Cho — Xbox, Senior External Development Manager

“Boek is a very talented, dedicated, and passionate 3D artist. I was impressed with Boek's speed, his openness to try approaches and his inventive / technical capabilities. Boek helped raise the visual quality bar of our photogrammetry AR assets as well as helped prototype new processes and quicker turn around times.”

background

timeline

  • ByBoek provides 3D Asset Production, Texturing & Materialization, Environment Art, VR/AR Experience, Animation and Game Development services.

    Activities

    • Leading and executing technically and creatively challenging projects, possessing extensive knowledge in modeling, texturing, and game development.

    • Project work includes Animation, Rigging, Texturing and materialization, 3D Modeling, 3D Design, Environment Art, Game Design and development, and Character Design and Creation.

    • Utilizing industry-standard tools such as Blender (including Python integration), Substance, ZBrush, Unity, Unreal, Adobe Suite, Modo, Maya and Houdini.

  • Snap’s core products are Snapchat, a visual messaging app and Lens Studio, an augmented reality platform that powers AR across Snapchat and other services.

    Activities

    • Design and implement 3D production processes using ML tools and photogrammetry technology to increase production output.

    • Develop and implement automation tools, including Blender Addons, to streamline and expedite 3D production workflows.

    • Train and manage international production partners in the US and the Philippines to integrate new technology and processes.

    • Manage augmented reality (AR) productions for clients such as Zalando, Nike, and JD Sports, ensuring projects are completed on schedule.

    • Collaborate with engineers to build and maintain a centralized suite of artist tools, improving workflow efficiency and asset quality.

    • Author pipeline documentation and establish file handling systems, overseeing asset delivery and maintaining quality standards.

    • Research and implement industry trends to expand production capabilities and advise partner teams on asset pipeline best practices.

    • Simplify the integration of 3D assets across projects by reducing barriers to entry and enabling smoother adoption of new technologies.

  • The primary business activity of the HKU in Utrecht is providing higher education and training in various artistic disciplines such as fine arts, design, media, music, and performing arts.

    Activities

    • Bringing my game design experience and passion for teaching & learning to the classroom. As a mentor, I provide insights into entering the gaming industry by offering constructive feedback and real-world perspectives.

    • Teaching Level Design and mentoring game design projects.

  • Dutch5 is an indie game development company primarily focussing on the development of the mobile game Bruut.

    Activities

    • Overseeing recruitment and development of the art team.

    • Leading a team of six artists with diverse specializations, from UX design to animation.

    • Establishing production specifications and protocols to guarantee optimal game performance on mobile devices.

    • Co-designing and creating mobile-ready 3D characters.

  • 3D Generalist, Grendel Games Leeuwarden, Aug 2015 - Jun 2017

    Grendel Games specializes in developing world-class educational and entertainment video games, creating immersive experiences for various platforms such as PC, console, and mobile.

    Activities

    • Designing and developing immersive (ultra low-end) mobile-ready 3D worlds in Unity.

    • Art style development.

    • UI/UX Design, Mocap animation optimization, Game Design.

foundation

  • Photogrammetry — Pipeline Development @ Snap

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  • Vakgarage Mascotte — Character design @ Problicity

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  • Ultra Optimized XR — Character design

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  • AR Eyewear — Pipeline development @ Snap Inc.

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  • Clash of the Elements — Technical Optimisation @ Grendel Games

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  • Stylized Character — Character design

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  • VR Experience — Game & world design @ Madhat

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  • Game character — Character design & animation @ Wrack

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  • Hand painted character — Character design

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  • Mobile Game Bruut — Art Lead & direction @ Dutch5

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  • Red Fried District (NSFW) — Animation @ Storm

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  • World of Women — Garment design @ The Fabricant

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